Rani Mukerji donned the South Indian avatar and unveiled the first item song of her upcoming film Aiyyaa in the buzzing South Indian locality of Matunga. The number, Dreamum Wakepum, also introduced South sensation Prithviraj.
"It was a celebration of South Indian culture and the best way to let people know about our hero, Prithviraj," smiles debutante director Sachin Kundalkar. The song was launched amidst much fanfare, keeping the Southern culture in mind. The drummers and dancers were dressed in traditional South Indian attire to retain the inherent Southern flavour of the track.
Interestingly, Aiyyaa portrays Rani harbouring a fascination for South Indian men. Explains Kundalkar, "It is a carnal desire of a Maharashtrian woman for these men that is expressed in the song. It is conveying a South Indian man's physicality but very gracefully. It is not about the emotions but more about the body of a man."
Sachin has a soft corner for Southies and thus wanted his heroine to have an attraction towards them. "I am very fond of South Indians and to show Rani's character longing for her hero came very naturally to me. Amit Trivedi has strung together Amitabh Bhattacharya's lyrics through his mesmerising tunes. This film was the best vehicle for South superstar Prithviraj to make his Hindi film debut."
The entire team came up with the idea of launching the song in a perfect South Indian style in Matunga, and the song went down well with the crowd. "It was the best way to familiarise people with this unusual number."
Aiyyaa, produced by Viacom18 Motion Pictures, releases October 12.
Source - Times Of India